Europe : Samsung Electronics announced the launch of its F480. With this latest full touch screen mobile, Samsung is able to enhance its position as a leading player in the hugely popular touch screen mobile market.
“The F480 is a significant addition to our touch screen mobile portfolio, bringing a totally new and exciting user experience. The F480 is just the first in a series of touch-screen mobiles we are launching this year, to provide our consumers with a more rewarding and engaging user interface; one that’s more fun, easier to use and more personal.” said Geesung Choi, President of Samsung’s Telecommunication Business.
Industry-leading Touch Experience blended with compact and sleek Design
The Samsung F480 combines a new and unique UI, having specially designed widgets to customise and personalise the way you use your phone, packaged in a slim and premium form.
The quick and simple ‘drag and drop’ feature lets users have instant access to their favourite functions at a moment’s touch. A unique menu of widgets display functions such as the clock, radio player, music player and more personal elements including photos and birthday reminders, which users can ‘drag and drop’ onto their home screens to suit their personal needs. Samsung’s differentiated tactile technology also gives users a tangible and pleasing feedback sensation when items are selected.
“Samsung’s F480 has been designed with its users in mind, ensuring that its aesthetically pleasing design was equally matched when it came to the way that users interact with the mobile.” said Jay Kim from Samsung’s UX Design Team.
“Our UI, housed within this slim and minimalist design, means that Samsung has secured its position at the forefront of the market.” said Kim.
The ultra-slim credit card size and refined texture make the F480 smooth and stylish. The chic, brushed metal finish gives it visual sophistication, further enhanced by its premium leather case, which also serves to protect the touch screen when you’re on the move.
The smart and emotional touch interface coupled with its sophisticated design appeal to users who are looking for the latest functionality and enjoy expressing their individuality.
3G HSDPA 7.2Mbps
5 megapixel camera plus autofocus
98.5mm long x 55mm wide x 11.5mm deep
Weighs 100.5g
2.8 inch TFT display with 262k colours and resolution of 240x 320 pixels
Music player and FM Radio
Talktime: 3 hours talktime
250 hours battery standby
Seamless Connectivity and Multimedia Entertainment
Despite its slim 11.6 mm body, the F480 also boasts all the multimedia functions you would expect from a premium Samsung mobile. This includes 240 MB of internal music memory, a memory card with up to 8GB storage, an integrated FM radio, a 5 megapixel camera featuring auto focus and a CMOS video lens.
In addition, the phone also offers high-end camera features which are better known on a digital SLR than a camera phone, such as automatic face detection technology and a sophisticated image stabiliser.
The ‘smile shot’ mode makes its first appearance ever on a mobile phone in the Samsung F480. This intelligent feature enables the camera to detect when the subject is smiling and automatically take a picture, so you can capture your happiest moments.
The F480’s high speed internet access (HSDPA) and USB 2.0 connectivity enables users to transfer and download data faster. Whether they are music or video files, customers can enjoy all the benefits of being online on-the-go.
The launch will be supported with a European advertising campaign. The F480 will be available from June in major European markets and soon across other GSM regions.
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Samsung has launched five new, sleek and stylish mobile phones, namely SGH i450 music phone, SGH-G800 camera phone, i550 and D 880 business handsets, along with Samsung J210. At the event, the company also announced that popular Bollywood actor Aamir Khan is the brand Ambassador of Samsung’s newly announced mobile phones.
The Music phone, SGH i450 incorporates 3D surround sound powered by ICE Power amplifiers by Bang & Olufsen, to deliver a Mobile Theater experience. It comes with a music wheel and dual-slider design. Users can now store, access and juggle music with ease.
The Samsung SGH-G800 5 MP camera phone is equipped with 3x optical zoom, face detection, Xenon flash and Wide Dynamic Range (WDR).
Designed for professionals, the Samsung D880 incorporates a 3.2 megapixel camera, 2.3-inch LCD screen, Bluetooth and stereo FM radio.
Powered by Symbian S60 operating system, the Samsung i550 handset features a GPS Receiver, five hot keys for music, camera, navigation, internet and main menu, the trackball 360 degrees movement on the screen for navigation and selection, 3 mega pixel camera and complaint with Bluetooth audio streaming.
Samsung’s J210 2 megapixel camera phone sports FM recording, microSD memory card expansion and Bluetooth music streaming (A2DP profile).
The Samsung SGH-i 450, SGH-G800, i550, D-880 and J210 are priced at Rs.15,000, Rs.21,799, Rs. 25,000, Rs.13,799 and Rs.6,649, respectively. Availability is still a mystery
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